RADICAL ORDINARY
Transformation in Denmark | Spring 2027
A four-day immersion in Denmark, where innovation starts with what already exists.
Limited spots available. Program details and registration coming soon.
5
days
12
sites
25
participants
In Denmark, bold experiments are becoming everyday practice. Factories are reopening as community hubs. Shipyards are finding new life as gathering spaces. Rail yards are turning into neighborhoods.
Around the world, pressure to change is building, and it looks different for each of us.
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Climate, resource and supply-chain pressures are colliding with changing human needs.
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Communities and climates are changing faster than the institutions built to steward them.
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AI is reshaping roles and blurring disciplines, raising new questions about the role of design.
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Too much of our work happens in isolation against growing uncertainty.
Transformation is becoming essential, but proven models are hard to find.
Unlike a conference, Radical Ordinary invites you to an intimate, curated experience with 25 peers leading change in their fields.
What you’ll gain:
Frameworks for transformation, from buildings to systems to communities
Precedents and projects you can point to, while discussing decisions and trade-offs
Experiences that shift your perspective and inspire bold vision
Relationships with practitioners across disciplines and borders, built offline and meant to last
AIA Continuing Education credits for architects (pending approval)
Innovation doesn't always mean “new.”
It often means reimagining what you already have.
“In such a digitally connected world, there is a deep need to experience things in real life, to touch things, interact, see things, and exchange ideas in the tangible world.”
— Cybelle Jones, SEGD
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Interested in sponsorship?
Sponsors join the cohort, gain firsthand exposure to emerging practices and the global leaders shaping them, and co-create original thought leadership to share with their clients and networks.
Our Team
NICOLETTE STOSUR-BASSETT
Do It Better Design Founder , Co-Host
Nicolette is a design leader with 15 years’ experience shaping brands, campaigns, and strategic narratives. With a deep passion for the built environment and the futures it makes possible, she helps organizations translate complex ideas into clear, compelling communications. Her work spans materials reuse, human-centered design, sustainability, and social innovation. She is the founder of Do It Better Design.
ASHLEY LUKASIK
Murmur Ring CEO, Co-Host
Ashley’s passion is creating the conditions for collective creativity. She founded Murmur Ring to curate powerful experiences to help organizations accomplish their strategic aims. Having built her career exposing organizations to human-centered design as a means to respond to complex challenges for which they do not have a preexisting roadmap, she is the co-producer of the acclaimed feature documentary The New Bauhaus.
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