

For this single-day immersion, we traveled across Chicago to meet innovators and leaders in their museums, labs, and offices. Curated to uncover the real-world impact of AI on human life, these partners offered the cohort new lenses through which to consider AI’s power to help and hinder humanity.


Too often decisions on what to build are based on what's technologically feasible vs. what's desirable for the benefit of humanity and the planet. Considering the knowledge hierarchy—progressing from data to information to knowledge to wisdom to meaning—how might our outcomes improve if we started with meaning instead of data?


As Marcello Magalhaes reflected during our closing conversation: “The National Public Housing Museum came from contradiction. It made me think about what contradictions my own business came from. Discontent from contradictions sparks action—compelling us to do things differently.

We know that corporate philanthropic initiatives aren’t developed and used for purely altruistic purposes. Companies will always protect profits. At what point is a company’s philanthropic investments enough to combat systemic issues?

This Melvin Kranzberg quote was top of mind as we reflected on the day’s discussions. Salesforce’s Amy Guterman even stated “It’s not necessarily about the machines themselves, but what we as humans do with them.”

We felt it was only appropriate that we ask an AI-powered tool to synthesis the immersion. Given the short timeline between the experience and our May 30 presentation of findings, we simply fed all of the day’s transcripts to ChatGPT and asked it to provide us with the day’s key insights.

Initially, we were lost sifting through the 15 pages worth of content. However, when we slowed down and dug into the material, we found that ChatGPT’s overall summary about the experience aligned with Murmur Ring’s core beliefs and guiding ethos, as well as what we felt we heard throughout the day.

Here are a few of ChatGPT’s insights that feel aligned with what our team saw and heard during the immersion.

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And yet, ChatGPT told us these were some of the “juiciest quotes” from the immersion. We did not ask it for these and we do not agree that these are the juiciest quotes from the experience. Perhaps part of our prompts led the platform to these, maybe it is a result of Salesforce being one of our longest visits. Either way, this is a good reminder that you cannot replace what is discovered and learned when experiencing something first hand.

Given all we saw and heard, and the discourse still developing in the cohort’s WhatsApp group chat, we believe there are a few emerging opportunities for this cohort to explore.

We believe that this group of people can drive this discourse forward, ultimately making an impact on how ascending technologies like AI are integrated into our lives with a holistic and shared understanding of their potential these tools have to do good or harm.

Each participant approached this experience with curiosity and empathy. We are endlessly grateful to you all for your participation and look forward to staying in touch. Thank you.